NEW YORK (Reuters) – Comcast Corp’s NBC Information plans to launch a web based streaming service this yr as a part of its effort to succeed in youthful viewers preferring to observe their favourite reveals on-line, executives mentioned on Wednesday.
NBC Information, like different broadcast information retailers, faces an growing old viewers. The median age of “NBC Nightly Information,” for instance, is 64 years outdated, in line with Nielsen.
Launching a web based streaming service would assist entice youthful viewers, mentioned Andy Lack, NBC Information chairman, in a information briefing at NBC’s places of work in New York.
The corporate has not determined if the service could be subscription-based.
To cater to millennial viewers, NBC has stepped up its concentrate on rising its digital enterprise. Comcast NBCUniversal invested $500 million in Snapchat proprietor Snap Inc throughout its preliminary public providing.
In July, NBC Information launched a twice-daily information present on Snapchat known as “Keep Tuned”.
That present has 5 million subscribers, mentioned Nick Ascheim, head of digital at NBC Information. It’s on observe to have 37 million to 38 million distinctive guests in March, up from 33 million in February, he mentioned.
Snapchat has 80 million every day energetic customers in North America, in line with the corporate’s fourth-quarter earnings.
Nonetheless, the “core viewers,” or these viewers coming again for 3 episodes over the previous seven days is rising – an indication of engagement, Ascheim mentioned.
Greater than half of the 33 million distinctive guests watched the present at the least 3 times prior to now week, he mentioned.
NBC is having success with “Keep Tuned” at a time when different programmers have struggled to earn money on Snapchat. Late final yr, Time Warner Inc’s CNN shut down its every day present on Snapchat simply 4 months after having launched it.
Regardless of its elevated concentrate on digital, NBC Information has no plans to carry any of its content material again to Fb Inc as a result of it doesn’t see it as a pleasant setting to information organizations, regardless of its dimension, Lack mentioned.
“Fb doesn’t have worth for publishers,” he mentioned.
Fb was not instantly obtainable for remark.
Reporting by Jessica Toonkel; Further reporting by David Ingram in San Francisco; Enhancing by Peter Cooney